Clear copy for businesses tired of sounding like everyone else.
Website copy, emails and editing for independent hospitality and service businesses. I help you say what you do, why it matters, and what people should do next.
What I actually do.
If you need your writing to sound like a real person and not generic corporatese, I'll help you cut through the crap and say what you actually mean.
Whether it is a website, an email, or a document that keeps missing the point, we strip the dead language, put the person back into the prose, and make the next step clear.
Website & landing page copy
The words behind the design that actually do the convincing.
Editing & proofreading
Line edits, structural edits, or just a second set of eyes before you hit send.
Email & marketing copy
Sequences, newsletters and announcements written to be opened and read.
Other work: resumes & career documents, bios & brand voice — ask if you need it.
Tell me what needs writing.Illustrative before / after examples
Life on a Fault Line
Life on a Fault Line is the writing behind the copywriting: a personal, unpaid Substack. Read it if you want to see what I do when nobody has hired me to say it.
Selected essays
Full archive →- The Screen behind the Mirror. I've decided to publish the original text. The unwashed versions. Here's why. Jul 25
- The Dead Woman in the River India never left me alone long enough to vanish. Jul 4
- I've Never Been This Angry Before. If I read one more polite phrase about healing from DV, I'm gonna lose it. Jul 1
- Heavy What happens when people start paying attention to your writing. Jun 20
- Writing From the Damage On grief, burying friends, and being ambushed by loss when you thought you were past it. Apr 23
- What Happened to the Art of Hospitality? Something terrible is happening to the hospitality industry. And I know how to fix it. Apr 10
Need words that do their job?
Send me the link or document, what is not working, and your deadline. I'll tell you whether I can take it on and what it will cost.
will.foster-schmidt@casylusmedia.com