Writing that sounds like someone means it.
Casylus Media writes and edits websites, emails and useful documents for independent hospitality and service businesses. Clearer proposition. Better rhythm. A next step people can find.
What I actually do.
If your writing sounds like it could belong to anyone, it is probably not doing enough work. I help you name what you do, keep the useful detail, and cut what is dead on arrival.
That can mean a website built from the ground up, a sharper email sequence, or a document that needs to stop circling its point.
Website & landing page copy
The words behind the design that actually do the convincing.
Editing & proofreading
Line edits, structural edits, or just a second set of eyes before you hit send.
Email & marketing copy
Sequences, newsletters and announcements written to be opened and read.
Other work: resumes & career documents, bios & brand voice — ask if you need it.
Tell me what needs writing.Illustrative before / after examples
back2mYne
A proposed late-night music and hospitality project for Fortitude Valley. back2mYne asks a straightforward question: when the main rooms close, where do people go if they still want the night to hold together?
The centre is a progressive-house afterparty — deep sets, patient pacing and a room made for listening as much as moving. The bars, food and creative programming support the night; they do not compete with it.
It is being developed with practical questions in view: how people gather, recover, leave safely and stay connected after midnight.
Life on a Fault Line
Life on a Fault Line is the writing behind the copywriting: a personal, unpaid Substack. Read it if you want to see what I do when nobody has hired me to say it.
Selected essays
Full archive →- The Screen behind the Mirror. I've decided to publish the original text. The unwashed versions. Here's why. Jul 25
- The Dead Woman in the River India never left me alone long enough to vanish. Jul 4
- I've Never Been This Angry Before. If I read one more polite phrase about healing from DV, I'm gonna lose it. Jul 1
- Heavy What happens when people start paying attention to your writing. Jun 20
- Writing From the Damage On grief, burying friends, and being ambushed by loss when you thought you were past it. Apr 23
- What Happened to the Art of Hospitality? Something terrible is happening to the hospitality industry. And I know how to fix it. Apr 10
Need words that do their job?
Send me the link or document, what is not working, and your deadline. I'll tell you whether I can take it on and what it will cost.
will.foster-schmidt@casylusmedia.com